How Actors Have Better Careers | Answers for Actors

Talent representatives often share with me similar frustrations. They have clients who think that being ‘an actor’ makes them know best – over ‘the-business-of-show people’ — about the business. And the actors who refuse to listen do such for so long that a resistance against growth builds like wax clogging the inner ear canal:

This week: Actors Avoiding Advice

Paul Russell
Photo Credit: JackMenashe.com

Shut up & listen!

That abrasive instructive was the original title to ACTING: Make It Your Business. (Random House / Back Stage Books nixed it because “acting” was absent in the phrase.) But the emotion behind the in-your-face declaration was how I deeply felt – like many of my colleagues on this side of the audition table — when it comes to a percentage of actors,  continually belligerent, who shoot themselves repeatedly in their career’s foot because they refuse to heed cautions or advisories. These career gimped don’t listen and often blame others for fault. Blunders for which they refuse to accept responsibility.

My mantra above in this blog’s banner and at the beginning of ACTING: Make It Your Business which begins with, “Everything I say is right. Everything I say is wrong”, is not a caveat for me to hide behind for when someone disagrees with me. It’s honestly how I feel about nearly all subjective advisories. But there are times when “Take what works for you” is for some; inaction or a just-say-no attitude.

There are those among us, civilians and artists, who refuse to listen to supportive input offered and in doing so stay mired in whatever muck is presently their life. I’ve seen this behavior during my years of directing, casting and teaching. Unfortunately I’m not a lone witness.

Talent representatives often share with me similar frustrations. They have clients who think that being ‘an actor’ makes them know best – over ‘the-business-of-show people’ — about the business.  And the actors who refuse to listen do such for so long that a resistance against growth builds like wax clogging the inner ear canal:

– There was an actress who had signed up for my Access to Agents seminar awhile back whose wax build up neither advice nor swab could dislodge. Her resume was bloated with irrelevant and falsified items including community theater credits listed under the heading of ‘Broadway’. Her Sears Portrait Studio headshot was fodder for the freak-file. On first glance at the actress’ marketing materials I knew that the agents attending the seminar would harshly dissent upon her marketing misfires. I urged the actress to restructure her resume. Get new headshots. She refused. The agents? All of them wrote in their feedback unflattering commentary about the stubborn actress’ picture and resume debacle. When I privately gave the actress the agents’ reaction her response was, “Well, they’re not the right agents for me.” As long as she continues to think she knows best and refuses to listen NO ONE will be right for her.

– An actor at an agency was not happy that he’d not been getting appointments via his champions. So he called for a meeting of the minds. The actor accused the agents of being lax in their duties. They responded by showing him a lengthy list of projects they had submitted him for over the prior three months. When the actor suspiciously queried why he had not received appointments for a number of the projects, the agents explained that casting directors were not open to offering the actor an opportunity. The actor then requested that the agents call the casting directors regarding feedback on his most recent auditions.

The agents complied.

The response? Resoundingly negative.

When the agents relayed the requested casting director feedback to the unhappy actor he blamed his agents citing, “Well, if you had gotten me more appointments I wouldn’t audition so poorly.” (Uh-huh. Department of Delusion ringing on line two.) Several days later the agency dropped the “It’s not my fault” actor. Actors married to fantasy who have as their honeymoon an attitude of denial and dismissal for growth are not welcomed anywhere.

– While attending another casting director’s seminar as a guest, the CD related a story about one of his students who refused to follow instructions. The guidance ignored? That for a panel of agents the actor prepare a screen scene requested by the attending agents. The actress balked and insisted she do a monologue from a theatrical piece. This was not format material the agents required. So the actress, refusing to listen, failed in advancing her career and the agents unflinchingly let the stubborn actress know this upon the conclusion of the unwanted monologue.

You know… it’s not like I and others, who reach out and assist actors to strengthen their foundation for a better career, recline in overstuffed chairs while sipping Café Vanilla Frappuccinos and overtly muse between caffeine slurps, “Well, I know best, you’ll do what I say.” (O.K. there are some of my deluded peers who do that but not all.) For those who refuse to listen did you ever stop to ponder what is our return for offering advice? It’s certainly not money. Not ego. Speaking for myself, my reward is joy for the success of others. (Pollyanna? Yes, I have my moments but don’t you dare tell a soul. I know where you virtually-live. And does your mother know what you’re doing with those fingers on your keypad???)

Information for betterment when utilized is for the sole benefit of the advised not the adviser.

Yes there are many conflicting opinions in this industry. That’s life. But if you keep hearing the same critical observation(s) made repeatedly about your action(s) and/or inaction(s) then wouldn’t you be wise to stop– open the ears and mind? Consider that the challenge(s) you encounter may exist because of how you pursue. Or refuse to accept:

– There was a student who bemoaned to me that she had been coached by too many industry-insiders. (She didn’t seem to realize that she was the one asking and paying for the ‘advice overload’.) Not happy with the sages prior the actress sought me seeking a differing answer which would magically end her prolonged career stagnation. When I inquired what insight the litany of prior, reputable industry advisers had provided her I noticed a trend. Their reactions, as alleged by her, had been that she was obstinate and felt entitled to a career that did not match her skills and product. (Not every waiter can don a tux in service for Le Cirque. Not every actor who grazes at a craft services table deserves an Oscar.)

When I asked why she wasn’t taking the alleged previous advice and moving towards advised options better suited for her skill set she hotly shot back, “No one is giving me answers!” Yes they are, dear. You just refuse to shut up and listen, and act on what is being repeatedly offered. Repeat advisories from variegated voices to a singular situation usually indicates the singular is experiencing a self-induced, set, behavioral pattern– not déjà vu. I politely voiced my observation. Her reaction of course was not puppy dog tails and cinnamon swirls.

For all of us: It is our honest objectivity — devoid of ego and stubborn allegiance to past behavior – that will advance our objectives. Shut up and listen. Someone may be saying something of worth.

Now a side note: A great number of regular readers missed the last post about agents, casting and the less-than-reputable persons masquerading as talent reps. I encounter actors who ask “How come I haven’t seen your blog recently?”

There’s a solution; become a free subscriber and you’ll never miss a post. There are several options in the right hand column. Choose one and be informed to keep your career moving. Shut up & listen. (I just had to go there… I really liked that original title for my first book ACTING: Make It Your Business. Oh, well. Next!)

My Best,
Paul

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He writes a column for Back Stage and is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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Savvy & Simple NEW Marketing Tool for The Actor | Answers for Actors

…a simple delivery portal that can lead talent representatives, casting, directors, producers and other entertainment industry professionals to your recorded work, web-site, or online picture and resume.

Paul Russell
Photo Credit: JackMenashe.com

Have you got QR?

Do ya even know what QR is?

If you answered, “Isn’t he that omnipresent prankster from Star Trek – The Next Generation reruns?” pull off your Geordi La Forge visor and hide it in the dresser drawer aside your Mystery Science Theatre 3000 thong.

Over the past couple of years you may have noticed  square, maze-like, looking patterns mixing dots and boxes on adverts and posters. They’re not Rorschach blots to evaluate your fetish for cheese fries gulped in bed. Nor are they miniaturized paintings pulled from Pollock’s lost quadratic-period.

This little thingy to the right is QR code (Quick Response code).

The black-n-white, sneeze-splatter-de-squared isn’t as new as you may believe. These cubes, stylishly rigid to a virgin-mounrer wardrobe pallet, have been around since shortly after Picard and Q left our big-screen analogs in the mid-90s.

Created in 1994 by a Toyota subsidy; QR code was first used as an alternative to bar code (another slave to black and white couture but with a sleeker silhouette) for high-speed tracking of automobile parts inventory.

Japan, South Korea, and the Netherlands were quick to utilize the QR coding for various mundane tasks of tracking. The U.S. postal system, in the mid-aughts of this new century, began utilizing QR code for postage and letter/package tracking.

When marketers, pricked by an intravenous drip-line from Starbucks, discovered that URLs and other data could be squarely scrambled and compacted to resemble Pac Man’s ‘hood, then digitally translated by consumers taking pictures (with the aide of a smart-phone app)  the gigabyte Gods rejoiced. Another venti-expresso-quad-double-latte-nonfat-five-pumps-white-mocha-whipped-cream-macchiato-style-six-pump-caramel dolce-drip for all!!

Actors, wisely following marketers’ lead (minus the caffeine induced cardiac arrest), can easily create and leverage QR to deliver to casting and public their:

  • Web-site
  • Video demo reel
  • Voiceover demo reel
  • Picture and Resume
  • Screen and stage project announcements and invites

And to create your own QR code you needn’t be a basement-dwelling, Dungeons & Dragons geek with a pallor paler than Voldermort.

All an actor has to do is search-engine the phrase ‘create QR code’ or ‘QR code generator’. Or hell… if your fingers are Lindsay Lohan lazy; ‘QR’

Once you discern which QR generator best suits your needs the QR generator web-site chosen will require you to type into a field (text box) the target/destination (web-site address, demo reel location, etc.) you wish, via your QR code, to lead visitors to. Simple as that. The QR code generator will do the mash-n-mangle translation into a black and white cube image for you. And best of all this all comes via an actor’s favorite Funk and Wagnell’s entry; ‘FREE’.

Where to place your QR code in your marketing?

  • Postcards
  • Business cards

Having your own QR codes on your portable, hard-copy marketing, like postcards and business cards is a simple portal that can lead talent representatives, casting, directors, producers and other entertainment industry professionals to your recorded work, web-site, or online picture and resume.

To QR or not to QR on a resume?

Jury is out, still debating internally.

The marketing advocate in me rallies, “Sure. Why not place in the upper right-hand or left-hand corner of your resume an unobtrusive QR code that when captured by a smart-phone displays your reel on the visitor’s device?”

The observer in me cautions; “People don’t like change. At base we’re somewhat resistant to the unfamiliar. And a pristine resume blotched by an ugly little square of dark splatter spoiling the clean, visual esthetic of a properly-industry standard-formatted resume with no explanation as to what that splotch provides might be ignored or dismissed. But… we cannot control the reactions of everyone encountered.

If you have online information and/or media (demo reel, web-site) that expands or includes information not on your resume, do you place QR code in one of of the upper corners? That’s your call.

No matter on what marketing you place a QR code there are some drawbacks…

QR Code Cautions:

  • Not everyone has a smart-phone.

As shocking as that may be to some “I-need-the-newest-Apple-addiction’ actors who forgo funds towards training but incur a debt-load larger than an elephant to accrue technology’s latest toys (I know who you are)… QR codes do nothing when a person (like moi) has a simple, not-so-smart, cell phone.

  • The Techno-phoebes & Ignorant
How To Video: Actor Marketing

As with every new advance in technology there are more lagers in learning than there are advocates utilizing discoveries. A number of your targets will not be knowledgeable about QR codes and how to access the information portal (i.e. downloading an app then taking a picture of your QR code). If you begin using QR code for your marketing to direct a target to a URL (web address), remember to also provide, in text, an explanation as to what the QR code provides (see example to the right).

As to whether or not this will be embraced by older casting personnel and talent reps.? ‘Old dogs, new tricks’ need not be rambled. Before color headshots became the accepted norm there was a welcome lag of 5 – 6 years by entrenched industry. If a stalwart industry person remarks to you “What the hell is that thing on your resume?!” enlighten the horse-drawn carriage curmudgeon. Then add that they ‘need to move beyond Pong and polyester bell-bottoms.’

Six months or two years from now QR codes could be as obsolete as the 70s’ nifty, darling of music delivery; 8-Track tapes. Technology trends like fashion, “One day you’re in. One day you’re out.” (Thank you Ms. Klum…  now wobble off the runway.) And when the next techno-fad is pushed upon us– that technology will be leveraged for a time until the next generation arrives six months later.

QR code. The option is yours. You, as the owner of your business that is acting, can either take control of your marketing or let others advance before you as you lag behind typing out your web-site’s URL. So 1998.

Onward.

My Best,
Paul

P.S. Want more knowledge on: actor marketing; how to find and keep and agent; audition technique; negotiating a contract; interview skills and career advancement? Join the thousands of actors who have read ACTING: Make It Your Business (Random House). A must-read at universities including NYU, Rutgers, Elon, Millikin and many other great schools.

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He writes a column for Back Stage and is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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