What am I Doing Wrong?! – Actors Turning a Negative to Postives

Looking beyond the factors that you can not control (rude auditors, attention deficit disordered agents, persnickety producers, anemic economies) what can you commandeer in your career and improve upon to better yourself?

This week: Actors who get too comfortable

What am I doing wrong? I ask myself this question. Often. It’s not that I’m a pessimist (O.K. I know some readers will be thinking to themselves, Uh, Paul… hello rain cloud to sour opening line of a novel; you’re dark and stormy.) No. I’m not. I’m a realist who likes to look at life with honesty rather than peppermint pink Pollyanna confection. (Although I do love Disney theme parks and snow on Christmas.)

So what am I doing wrong? I have some challenges.  But I’m also doing many things right.  Yet I refuse passive comfortableness with whatever success(es) I attain. I view my achievements — and failures — with a critical eye so as to learn how to repeat or improve my fortunes and deter deficits. An actor, as an ever evolving artist, must continually do the same. There will always be potential within yourself for improvement. No one remains perpetually flawless like the Hope Diamond. If all lives were perfection then why the hell do many in the cell-phone addiction collective find themselves bitching occasionally about dropped calls (Hello AT&T? What are you doing wrong?).

There are some actors among us who will blame others for the lack of progress within their own career and whine, “People just don’t recognize what I have to offer,” to anyone who will begrudgingly listen. When I’m the audibly assaulted my reply slapped back is, “Why?” Lesser life-engaged actors often snap back with a curt, “Because people are ignorant morons.” Uh-huh… Ignorant is as ignorant denies.

If you’re not getting the response craved to the efforts of your desires then wouldn’t it be prudent to turn inward and ask, What am I doing wrong? Now, granted you may not be in complete error for underachieving towards your goals. We can’t control every aspect of how others respond to us. But if fruitless patterns persist; marketing materials get crickets in response, your acting or singing rarely register a call-back, meetings and interviews often don’t bring invites to return; then something within what you’re doing may well be wrong. Patterns exist for a reason; repetitive behavior. So what’s so wrong with tossing the ego aside for some self-reflection and delve into your psyche to question, What am I doing wrong?

And for those who look upon that question as a harsh negative no more delightful than a greasy spoon dinner plate laden with soggy spinach then here’s the Café Du Monde sugar powdered beignet; “What could I be doing better?” How you ask yourself the question for improvement (either listless vegetable or deep-fried delight) is just semantics. The end result – change for the better – is the goal.

So looking beyond the factors that you can not control (rude auditors, attention deficit disordered agents, persnickety producers, anemic economies) what can you commandeer in your career and improve upon to better yourself? Nearly every week as you look at your business that is acting (you are the CEO of your company are you not?) you should be asking yourself; “What can I do better?” “What am I doing wrong?”

There’s nothing wrong with asking, “What am I doing wrong?” The answer returned may be, Nothing, I’m doing my best at the moment. Great! A week later though you may query the same question and while the mind was distracted with other matters the mass of gray cells may have developed a new answer to, “What am I doing wrong?” You could hear your inner voice coming back to tout, You’re doing a lot of things right but… have you tried this idea… ?

The answers to the questions we ask ourselves don’t always come to us when we would like them to. That’s why I suggest a routine of perpetually examining what can be improved upon. If Apple never did such for itself, actors, possibly you, palming a nifty iPhone while reading this, would have to eye the same on a cumbersome home PC with a television set-like monitor. (So last century.)

Asking yourself “What am I doing wrong?” is not a negative. It’s a positive step for expanding your abilities and skills. And if you’re terribly shy or discordant towards the ‘wrong’ ending phrase then why not ask yourself each week, “What am I doing or not doing that could be explored and improved upon?” If you don’t get an answer, don’t believe yourself a god in abstention or cognoscente challenged; your mind is just taking a breather to formulate a response. Go easy on yourself. Ask a week or two later and the synapses could shoot back, You’re doing fine, almost too comfortable, with getting the level of work you’ve had. Have you thought about shooting higher in your ambitions? Then the next question to yourself would be, “How do I achieve that?” “Where do I begin?”

The mind and spirit are then off to a positive journey because you asked a simple, self-evaluating query, “What am I doing wrong?” And that’s not such a negative thing.

Beignet anyone?

My Best,
Paul

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He writes a column for Back Stage and is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

 

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X The Rules

There was a major failure and hullabaloo recently. A cruise-line began taking on water and its image was about to founder. And actors had need only witness the disaster unfold in order to enhance their own career longevity.

This week: Actor Marketing & Branding | Disaster or Success?

There was a major failure and hullabaloo recently. A cruise-line began taking on water and its image was about to founder. And actors had need only witness the disaster unfold in order to enhance their own career longevity.

Readers of ACTING: Make It Your Business know that I stress this industry of ours is all about “image, image and image”. What you display in your marketing materials, in auditions/performance, and off camera/stage is what lingers within the memories of those you encounter. This holds true for individuals as strongly as it does for corporations. And if you’re familiar with Celebrity Cruise lines then you know Celebrity recently X-ed themselves with the new branding ‘X The Rules’. Don’t let this happen to you.

For those not familiar with the upscale, mass market, cruise carrier each passenger of the line is to be treated as a “celebrity”. Formal nights in the MDR (Main Dinning Room for the cruise phobic) have tuxes and gowns that smatter among the smarter dressers. Celebrity Cruises for years has been one of Condé Nast’s top-rated lines (and by-the-by, Celebrity’s offerings are amazingly affordable for the starving artist).

Recently Celebrity, with its iconic ‘X’ branding, changed tactics in marketing. And when the company launched what loyal customers viewed as a misguided tag line ‘X The Rules’ many of those passengers wanted to abandon ship. On cruise chat boards and Celebrity’s Facebook page the customer feedback was tumultuous with heated rhetoric and disdain. The new ‘X The Rules’ was interpreted as ‘Fuck-the-rules-and-do-anything-you-damn-well-please-on-our-ships-as-we’re-lowering-our-standards-to-the-party barges-of-Carnival’.

Celebrity within hours of the new launch had a major image crisis that was dangerously listing their leverage in the upscale cruise market. A tilt that could potentially scuttle long standing customers’ positive image of the line. This was not Celebrity’s intent with the ‘X The Rules’ folly. As part of damage control Celebrity’s CEO, Dan Hanrahan fielded questions from consumers on a popular cruise web-forum. Corporate released a lengthy advisory statement on Celebrity’s Facebook page explaining that the new tag line ‘X The Rules’ in no means was a reflection upon a change in image for Celebrity but a herald announcing life and work have too many rules and the only way to combat such is to take a cruise on Celebrity. With marketing —  as just like the punch-line of a joke told  — if explanation of meaning is required then the message fails. And fail terribly Celebrity’s new  marketing launch has. (Update: A week after  “X The Rules” debuted, Celebrity’s CEO Dan Hanrahan announced the campaign would be scuttled.)

This happens repeatedly with actors who don’t know or understand what their own brand is. In ACTING: Make It Your Business I and colleagues (actors and agents) detail extensively the importance of knowing what is your brand. But self-awareness is not enough. Execution is equally important. How do you effectively display that ‘image’ to your professional peers and audience?

When the name Lindsay Lohan is mentioned what comes to mind? The images, nouns and adjectives of ‘lush’ and ‘spoiled starlet’ possibly sizzle the synapses of your cranium. Those flash card-like images were placed in your mind by the actress herself by how Ms. Lohan has handled her own image. When the name Tom Hanks is offered you possibly think ‘stability’, ‘good-humored’ and ‘affable’. That’s his branding.

Your brand begins from the moment you sit at your computer and keystroke your resume. You have two choices. First and preferable; follow the industry format for an actor’s resume (three columns, training at the bottom, directors listed, and crisp attention to detail). Recipients viewing your work history on paper will think of you as, ‘professional’, ‘organized’ and ‘straight-to-the-point’. The lesser option would be to do as many actors who try too hard with dumping information haphazardly upon colored paper peppered with entertainment related clip art. Recipients of the trashed text will perceive you as, ‘amateur’, ‘tries too hard’, ‘sloppy’ and/or ‘is masking deficiencies of talent’. (And please if you really need to know what is industry format for an actor’s resume turn to Chapter 4 of ACTING: Make It Your Business… and to those who are presently scowling that that was a cheap plug; no it wasn’t. I can only repeat advice in font so many times before my fingers and sanity rebel.)

How you dress, how you speak, the quality of your picture… all of this is your brand. Oh, and then comes that thing called talent. Which of course is also a key to your image; your brand. How strong is that message within your marketing? Are you pursuing roles fit for your abilities and type?  Or are you like a middle-aged, character woman who foolishly clings to the belief that she can play ingénue but because directors and casting have limited imaginations are miffed you’re not being considered for roles beyond your type. (Note to those who follow this folly: It’s not us behind the table but the audience – which often includes you – that accepts or rejects ‘brand/type’.)

If you offer, like Celebrity, a message that is confusing or in contrast to your product then you’ll fail at attracting the attention you seek. Know your brand. Keep clear the message of your image; from talent, type, offstage stage/camera interactions, to resume and picture. You’re the CEO of your business. What is the most effective image that matches your product? ‘Dem’s da rules.

And now a related note… the one and only scheduled Spring TV/Film non-musical Access to Agents is registering. Faithful readers know that many actors who participated prior in this four week seminar (which includes branding and audition technique) have gotten agents and/or work as a result of Access to Agents. My schedule permits this to be the only New York, TV/Film non-musical Access to Agents for the Spring of 2011. 10 actors only per series. Details @ http://paulrussell.net/Access_to_Agents_TVandFilm.html.

My Best,
Paul

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He writes a column for Back Stage and is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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