Why Actors Shouldn’t Trust E-mail

Actors have lost auditions and jobs because of e-mail.

On recent Paul Russell Casting projects I deliberately engaged in a digital experiment. My office, when reaching out to unrepresented actors, sought electronic submissions only. The result? Devastating for the techno-addicted thespians.

Paul Russell
Visit Paul @ PaulRussell.net

Actors have lost auditions and jobs due to e-mail.

On recent Paul Russell Casting projects I deliberately engaged in a digital experiment. My office, when reaching out to unrepresented actors, sought electronic submissions only. The result? Devastating for the techno-addicted thespians.

What happened? Some startling surprises:

  1. Actor e-mail submissions dumped into the PRC spam folder

How & why?

The algorithms of PRC’s public e-mail address server tossed—as junk—numerous incoming e-mails by the hundreds which contained the project’s
title and/or role(s) sought. Yahoo (which my office has abandoned) Where Casting Submissions Go To Die_SPAMprograms its server to divert multiple incoming inquiries in which the text of each e-mail contains repeated words and/or phrases shared by more than one e-mail. Yahoo, Gmail, Hotmail, AOL and other public e-mail servers also divert e-mails from unknown senders which contain large attachments. And so, the actors I actively sought were banished to spam.

Only because of my interest in this digital experiment was I aware of what was happening. Another casting director (or a talent rep.) would have deleted with a single mouse click the long digital list of actors unjustly intermingled into the spam with the ads for sex aides and phishing scams.

  1. Audition appointments never received by actors

This was the more shocking…

My office replied to a number of unrepresented actors to offer audition appointments. Too many of the audition appointments sent to actors utilizing various e-mail servers (the most popular among actors being Gmail), were diverted into actors’ spam folders. A director’s request for an actress could not sway Yahoo from swiping away the young thespian’s audition appointment into a spam folder. The actress had only discovered the appointment (and my office’s multiple follow-up inquiries) in her spam folder after her audition day came and went.

Gmail, Yahoo, Hotmail and AOL have also tossed e-mails from my office to recipients with whom I’ve had past electronic correspondence because the e-mails sent to associates contained identical text in each e-mail: “audition,” “appointment,” “call-back,” and alike. These e-mails were not mass marketing materials. I was corresponding with requested information.

Why does this happen more than previously noticed? E-mail delivery is at the unmerciful whim of Silicon Valley techno-geek programmers who set algorithms deciding for you the delivery priority of your digital communications to your targets. E-mail platforms are becoming more stringent as to what and who can contact you. Overzealous algorithms now block desired dialogue; lumping your e-mails for seeking work with erectile dysfunction medication pitches.

Lesson?

You get what you pay for. ‘Free’ e-mail does not equal assured delivery. Alternative or communication subsidiary? The U.S.P.S. delivers to a brick and mortar mailbox never to a spam folder.

My office returned to actively seeking land mail submissions and calling out appointments via the phone. Too many actor have ignored land mail as an additional tool in their outreach. Some shortsighted actors whine that sending land mail takes too much time, effort, plus a dollar and spare change. To which I answer, you will receive in return what you pay for, which more than likely will be nothing.

Don’t forgo older technology in order to save miniscule cha-ching.

Regular readers of my online posts will recall what three talent agents and two casting directors recently asserted in an Answers for Actors post of how actors were placing themselves into obscurity in order to save a few AMYIB_PilotSns_PqRhdollars with their marketing investment. Successful businesses (actors are each an individual business) know that to reach their target consumer (casting and/or talent representation) multiple outreach platforms must be engaged.

As the owner of your business which is you; don’t rely on e-mail as your only outreach to your consumers. Diversify to multiply opportunity.

My best,
Paul

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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How Stars & Journeyman Actors Get Work | Answers for Actors

A rare, extraordinary moment materialized in a recent casting due to one actor’s professionalism. An occurrence that should not need to be heralded for its uniqueness and treasure.

Paul Russell
Visit Paul @ PaulRussell.net

A rare, extraordinary moment materialized in a recent casting due to one actor’s professionalism. An occurrence that should not need to be heralded for its uniqueness and treasure. But in our game of entertainment in which egos are flashed hourly like a credit card, it’s wonderful when an actor’s sense of self is not a plastic debit but bankable by the hard currency of craft.

Recent casting of Les Miserables for the Barter Theatre involved last-minute replacement casting for the role of Jean Valjean (The original actor cast had to remove himself after vocal chord polyps were discovered.)

Of the 90 men I scheduled to audition for a principal role that stands aside Sweeney Todd in musical theater star stature, a fair number of the actors set to come in for the creatives had played the role either regionally, on tour and/or on Broadway. But I wasn’t comfortable that I had on my computer screen the one actor who would keep me from having to go a second round. Call it casting insecurity; I have it in spades despite history continually proving my ever persistent pre-audition day worries wrong.

There was an omission on the schedule. A highly visible, industry name missing. An actor who had captivated Broadway and international audiences with over two-thousand marvelous lyrical singings of ‘Bring Him Home.’ Mention the actor’s name to industry, as when I did to my partner who owned a talent agency, and eyes widen. He’d never come in for a regional production, I thought.

Upon my contacting his agent I received an e-mail reply within minutes. The actor had already reached out to his representative and had asked (yes, asked) to be seen!

That doesn’t happen in casting. It simply doesn’t. When an actor has played a role on Broadway and famed stages abroad, the agent and/or the actor often reply, “Offer only” even if the director and/or other creatives involved in current casting have never seen the actor’s work or know of the performer. It just doesn’t happen… often.

But the actor auditioned. And yes, his rendition of ‘Bring Him Home’ and the opening Sweet Jesus soliloquy were gifts unwrapped for us in the room.

Unlike… another actor.

Let me explain by sharing an excerpt of a thank you I sent to the star’s agent:

“My deepest gratitude to Mr. ******* for the first-rate professionalism he displayed that is rarely matched by his peers. I, and the Barter team, was impressed and grateful for his generosity at coming into the session. His good grace would have been a valuable instruction to the young actor who came in unprepared without music from the show while demanding that he only be considered for Jean Valjean and not the cover. I bow to ******’s professionalism which is vastly opposite of the younger actor’s limited spectrum for career longevity.”

The younger arrogant actor who had refused to come in for the audition unless we only consider him for Jean Valjean and not the cover position gave a less than stellar audition. But that’s not why I won’t be calling him in again for future projects. Instead, I won’t want to see him in an audition room unless he grows balls, develops maturity, and tames his ego which is as meticulously guarded and stiff as is his finely manicured coif.

I have had actors of stature audition before for projects that lesser known actors would rebuke.

As recounted in ACTING: Make It Your Business, multiple EMMY and Golden Globe award-winning actress Sharon Gless (Cagney & Lacey, Queer As Folk fame) auditioned for me in a dilapidated closet turned office for a one-act play at Ensemble Studio Theatre.

An actor having to audition is a necessary evil of the casting process. The actor who responds to an offer of an audition with, “I’ll only audition if considered for…” or the actor who passes on an audition stating, “Don’t they know who I am?” need to look to Sharon Gless’s and the Mr. *******’s examples of professionalism as the paradigm of an actor’s actor.

And here’s the kicker folks. Don’t assume the casting outcome of the auditioning aforementioned actors. This business is very subjective with many uncontrollable variables. Egoless actors understand such. No one is guaranteed any future advances in life because of a history.

Our business needs more fine role models of an industrious and respectful work ethic. I bow to Ms. Gless, and the star actor who played Jean Valjean more than two-thousand performances world-wide, plus the many actors alike—who have an equal respect for the business and colleagues—as they do for themselves.

Bravo / Brava!

My Best,
PaulAMIYB_Amazon

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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ACTING: Make It Your Business